My Listing Featured in the LA Times… Again!


This screen-capture from today’s LA Times might look familiar. It’s a house I sold back in June (posted 6/7/12) and for the second time it’s being used as an example, the poster child for what’s happening today in real estate.

I brought 1428 Mount Pleasant Street to market at a list price of $379,000, which was quite realistic at the time. I knew it would sell, but when 73 offers came in (!) I realized a shift was occurring. The final sale price wound up at $163K over asking, and the market for my listings hasn’t let up since. I’ve handled several of what you could call “lower priced homes,” (relative to prices in our local market). And I can tell you, buyers, that demand is high, inventory is low, prices are rising and competition is fierce. But there’s a simple way around this problem: Put me to work for you. I can give you an edge in this process, with top-shelf service that comes without any financial obligation to buyers. If you’re really serious about getting into a house, no matter the price point, contact me anytime here.

And sellers? The writing is on the wall. If you’re waiting for the market to get hot, it’s already sizzling. No realtor in LA or Pasadena will worker harder or smarter to sell your home, so call me anytime for a complimentary valuation and you can decide how to proceed from there.

You can read Alejandro Lazo’s excellent LA Times article here.

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This entry was posted in: Deals

Dazzling Contemporary in SW Pasadena

List Price $1,750,000

2BDs/3BA in 2,220 sq. ft./lot size 21,434 sq. ft.

I previewed a number of homes today and this one really caught my eye. Built in 1967 and designed by noted architect Theodore Pletsch, this Contemporary gem in one of Pasadena’s best neighborhoods is on the market for the very first time.

The inviting living room features a high ceiling, a fireplace and great flow to the huge back yard — total lot size nearly half an acre! Outside there’s a pool, a fruit orchard and a detached 876 sq. ft. guest house which could also serve as your office or studio.

Would you like to be just the second owner of this meticulously-kept, quite remarkable home? Contact me here for a private viewing.

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Listing courtesy of Marlene Evans, Coldwell Banker.

This entry was posted in: Deals

You Should Know: Common Pricing Mistakes

Prices are rising and demand remains high, meaning it’s a great time to list your home. But careful, sellers. The California Association of Realtors (C.A.R.) has singled out these all-too-common pricing mistakes:

1) Too high from the start. Statistics show that homes priced correctly sell closer to “asking” than homes that start too high. A knowledgeable realtor like myself will help you avoid this pitfall and price it right from the get-go.

2) Odd list price. $864,257 might be a “lucky” number to you, but it can make your house invisible. Buyers work in price windows, for example $750,000 to $850,000. Stick to round numbers or sequences that feature “9’s,” like $799,000, $849,000, etc.

3) Ignoring local trends. Every property is unique and certainly yours might have special features that set it apart. But look around your own neighborhood. How many homes are for sale? What are they asking — and ultimately selling for? This data is easily attainable by your realtor and is the key guideline to intelligently pricing your home.

4) Refusing to negotiate. Your asking price should come with built-in flexibility, even a little of it goes a long way. Potential buyers can become actual buyers if they feel like they’re in business with someone who truly wants to close the deal.

Avoiding these common mistakes is easy. I’m happy to provide a carefully considered, fully complimentary valuation on your home, so contact me anytime by clicking here.

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This entry was posted in: Deals

1129 N. Screenland Drive 91505

List Price $635,000

3BDs/2BA plus a 1BD/1BA guest unit. Total 2045 sq. ft./lot size 6,564 sq. ft.

I’m pleased to announce my latest listing, a 1939 traditional located in Burbank’s coveted Magnolia Park, a charming neighborhood of shops, markets and cafes.

The home offers room to move around in and gets lots of natural light. The detached guest residence has its own entry and a private garden.

With a central location near Warner Bros, Disney and Universal, plus easy access to major freeways and the Chandler Bikeway, I have a feeling this house won’t be on the market for long. The floor plan is below and you can check out more photos here. If you have any questions or would like to arrange for a private showing, contact me anytime.

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This entry was posted in: Deals

Updated Spanish in Prime Pasadena

List Price $1,850,000

4BDs/3BA in 3,012 sq. ft./lot size 13,298 sq. ft.

The outside of this 1922 Madison Heights home looks as original as the day it was built. Inside, however, is another story.

Certainly many original and character details remain, like the Batchelder tile fireplace. But there are tasteful, modern updates throughout, including a chef’s kitchen, sleek bathrooms and improved indoor-outdoor flow.

Perfect for a family and also for social gatherings, the home has a media/entertainment room, a covered patio and a sparkling pool. The neighborhood is one of the most desirable in Pasadena, so if you want to see this stunning updated Spanish, don’t wait. Contact me here.

To receive new listings by email, or to schedule a viewing click here!

Listing courtesy of Ann Gluck, Keller Williams Realty.

This entry was posted in: Deals

Silver Lake Modern is an Urban Escape Pod

List Price $788,000

3BDs/1.5BA in 1,343 sq. ft./lot size 4,940 sq. ft.

I previewed this property today, it’s small but well laid out with an open floor plan. It gets lots of light, is in a great location and features fantastic city views.

The home has been stylishly remodeled with bamboo flooring and French doors. There’s a redone kitchen and baths, updated plumbing and electrical. All it needs is your furniture and good taste, it’s ready to go.

At the size of a large apartment, this urban retreat gets a lot out a small footprint. Call it your home or your urban pied-á-terre, and if you’d like to see it contact me here.

To receive new listings by email, or to schedule a viewing click here!

Listing courtesy of David Lao, Prudential California Realty, Pasadena.

This entry was posted in: Deals

FYI Quick Read…

From a article by Jacob Gaffney: Morgan Stanley Declares Housing Out of the Woods. We expect to see 2012 end with an increase of 7-9% for the year in aggregate home prices after considering seasonality effects for the remainder of the year, with the possibility of a 10-12% increase on the bullish side and a 4-6% increase as the bear case,” write analysts in the latest Housing Markets Insight report. ” We view the bear case outcome to be relatively less likely.”

This entry was posted in: Deals

Rising Tide of Cash Lifts All Boats in the SGV

Buyers from Mainland China have long coveted LA County real estate, and in the San Gabriel Valley’s small but stately jewel of San Marino, competition for prime property is particularly fierce. KPCC’s Alex Cohen and A. Martinez recently talked with the BBC’s Rajesh Mirchandani, who reports that for Pasadena’s neighbor, 90 percent of home sales go to Chinese buyers who typically pay in cash. Click here to listen, and find out how this trend is turning up the heat on an already-robust housing market.

This entry was posted in: Deals

Old World Condominium is a Rare Find

List Price $489,000

2BDs/1.75BA in 1,304 sq. ft.

I previewed this property today and was very impressed. Located close to Old Town Pasadena, it’s a westward facing upper unit in a small, quiet complex vintage 1936.

At over 1,300 sq. feet this condo has the space of a small home, and the rooms are well-proportioned. Pretty much everything has been updated, with a designer’s touch to boot.

One advantage to condo living is there’s no yard to take care of. But you get to use this fabulous pool anytime you want. If you’d like to go take a look, contact me here.

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Listing courtesy of Michele Downing, Sotheby’s International Realty.

This entry was posted in: Deals

Prime Pasadena, Fit for Royalty

List Price $7,188,000

7BDs/10BA in 8,148 sq. ft./lot size 153,324 sq. ft.

It’s a special week when one of Pasadena’s grand estates is brought to market, and even more so when it happens twice. (See most post dated 9/20). The scope and elegance of this property are hard to describe, much less photograph. Suffice it to say that it has everything, all tastefully updated with exquisite care.

The first floor features a grand foyer, sunroom, formal dining room, butler’s pantry, huge chef’s kitchen, family room, library and two powder rooms. The second floor has a master bedroom with fireplace (one of six), a huge dressing room/closet, exercise room, five additional bedrooms and a laundry room. The third floor hosts the immense game room, a fireplace, plus extra attic storage.

On the sweeping, private grounds you’ll find a 2 bed, 1 bath guesthouse with kitchen and living room, totaling nearly 1,000 sq. ft. Above the three-car garage there’s a bonus room, a workshop and a changing room with bath. The outdoor kitchen and patio area feature a brick pizza oven and this glorious, secluded pool.

But really, you have to see this place in person to understand how remarkable it is. Contact me here for an appointment.

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Listing courtesy of Barbara Rogers, Coldwell Banker.

This entry was posted in: Deals