Prices are rising and demand remains high, meaning it’s a great time to list your home. But careful, sellers. The California Association of Realtors (C.A.R.) has singled out these all-too-common pricing mistakes:

1) Too high from the start. Statistics show that homes priced correctly sell closer to “asking” than homes that start too high. A knowledgeable realtor like myself will help you avoid this pitfall and price it right from the get-go.

2) Odd list price. $864,257 might be a “lucky” number to you, but it can make your house invisible. Buyers work in price windows, for example $750,000 to $850,000. Stick to round numbers or sequences that feature “9’s,” like $799,000, $849,000, etc.

3) Ignoring local trends. Every property is unique and certainly yours might have special features that set it apart. But look around your own neighborhood. How many homes are for sale? What are they asking — and ultimately selling for? This data is easily attainable by your realtor and is the key guideline to intelligently pricing your home.

4) Refusing to negotiate. Your asking price should come with built-in flexibility, even a little of it goes a long way. Potential buyers can become actual buyers if they feel like they’re in business with someone who truly wants to close the deal.

Avoiding these common mistakes is easy. I’m happy to provide a carefully considered, fully complimentary valuation on your home, so contact me anytime by clicking here.

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